10 days to approve a tweet – something is wrong
Having a social media presence is no longer sufficient. A presence needs to be backed by a clear strategy for what you want to achieve online. Strategy includes processes for posting effectively and efficiently. The most effective social media comes from reacting quickly to events, comments etc. Don’t let internal processes cause a log jam
Having a social media presence is no longer sufficient. A presence needs to be backed by a clear strategy for what you want to achieve online. Strategy includes processes for posting effectively and efficiently. The most effective social media comes from reacting quickly to events, comments etc. Don’t let internal processes cause a log jam when getting your posts out. If it takes you 10 days to get a tweet signed-off then something isn’t working, you need to be looking at how important social media is to your business objectives and adapt.
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