Transparency and honesty are key for telling your green stories
The scrutiny of green claims intensifies. Europe’s retailers are in the spotlight over their approach to plastic packaging. While it would be unfair to claim no progress has been made, there is still massive scope for improvement. The report finds: “that many supermarkets are promoting false solutions that fail to improve recyclability or cut back
The scrutiny of green claims intensifies. Europe’s retailers are in the spotlight over their approach to plastic packaging. While it would be unfair to claim no progress has been made, there is still massive scope for improvement. The report finds: “that many supermarkets are promoting false solutions that fail to improve recyclability or cut back on plastics use. The most notable of these is, according to the report, flexible plastic take-back schemes – where consumers return certain types of packaging to the store to be recycled. The report claims that much of this packaging waste in Europe was being exported to countries that can’t adequately handle these materials.
There have already been numerous high-profile cases of branded plastics being exported, burnt or dumped in nations such as China, India, the Philippines, Brazil, Mexico and Nigeria.”
#greenwashing rearing its head again. Impossible to talk about doing good in just one part of the process while ignoring what happens later. Consumers don’t want to be boosting #recycling rates if the waste is then exported to be burnt- they will just lost faith in the whole idea of recycling. They want to understand the full story. Transparency and honesty are key. #packaging
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